CASE STUDY · ANYCOIN
Bringing Bitcoin Into
Mainstream Banking
We helped launch the first direct bitcoin trading service inside a Czech banking app, positioning Anycoin as the technology partner behind a significant step towards bringing bitcoin into mainstream banking.
THE CHALLENGE
A milestone with
a bigger story.
Partners Banka was preparing to become the first Czech bank to enable clients to buy and sell bitcoin directly within its banking app, with Anycoin providing the underlying trading and custody infrastructure.
For Anycoin, the opportunity went beyond announcing a new partnership. The launch was a chance to position the company as the trusted crypto infrastructure partner behind a significant step towards the integration of bitcoin into mainstream Czech banking.
Our job was to make sure the significance of that moment was understood.
OUR APPROACH
Build the context.
Then tell the story.
Unit Function worked alongside the PR team of Partners Banka to prepare and execute the launch. We developed the media strategy and messaging for Anycoin, prepared CEO Marek Kyrsch for the announcement, coordinated media relations and invitations, and recommended Kogo Havelská as the venue. Unit Function co-founder Johnny Hostinský moderated the event.
Around 15 journalists attended, including representatives of Hospodářské noviny, CzechCrunch, Reportér, Hrot24, Echo24, CNN Prima News, ČTK, e15 and other outlets. Following the event, we distributed the announcement and supporting materials and coordinated follow-up media communication.
RESEARCH · IPSOS
47%of Czechs already had some connection to bitcoin.
To give the launch a broader societal context and provide journalists with original data, we commissioned a dedicated Ipsos study, Czechs and Bitcoin.
The study also found that 17% had personal investment experience and another 11% represented potential new investors. The findings gave journalists an additional angle and original data for their coverage.
Source: Ipsos, Czechs and Bitcoin. A research finding, not a measure of campaign performance.
THE IMPACT
One clear narrative.
National reach.
The launch generated more than 3 million in cumulative media reach in the immediate announcement period, with coverage spanning mainstream, business, financial and technology media.
Most importantly, the central narrative carried consistently across the coverage: Partners Banka became the first Czech bank to enable direct bitcoin trading within its banking app, with Anycoin positioned as the technology partner providing the trading and custody infrastructure.
SELECTED COVERAGE
- Hospodářské noviny
- Seznam Zprávy
- CzechCrunch
- Forbes
- e15
- iDNES
- ČT24
Cumulative media reach refers to immediate launch coverage, approximately 5–11 August 2026. It is not a count of unique people.